Blending Tech with Creativity, Strategy and Human-Centered Thinking: Brooke Hesse, BSIS ’26

While I enjoyed problem-solving, I was more motivated by work that blended technology with creativity, strategy and human-centered thinking.... Transitioning into InfoSci gave me clarity, confidence and a renewed sense of purpose in my education.

 
When Brooke Hesse began her college career, she knew she loved solving problems, but she also sensed something was missing. That search for a more creative, people-centered approach to technology led her to the College of Information Science. Now pursuing a Bachelor of Science in Information Science with an emphasis in Interactive and Immersive Technologies, Brooke has found a program that reflects how she wants to learn, lead and make an impact: at the intersection of data, design and human experience. Learn more about Brooke—including her extracurricular leadership activities and advice for prospective students—in this student profile.

What brought you to the University of Arizona to study information science?

I came to the University of Arizona looking for a program that blended technology, creativity and real-world impact. The College of Information Science stood out because it emphasized applied learning and problem-solving across disciplines, rather than treating technology as purely technical. I was especially drawn to how InfoSci connects data, design and human experience, which aligned perfectly with how I like to learn and work.
  

Tell us about your Bachelor's in Information Science emphasis.

My emphasis is in Interactive and Immersive Technologies. What excites me most about this focus is the ability to design experiences that are not only functional, but also intuitive, engaging and human-centered. I enjoy thinking about how people interact with technology and how thoughtful design can make information more accessible, meaningful and impactful.

What do you like best about the BS in Information Science?

What I appreciate most about the Bachelor’s in Information Science is how interdisciplinary it is. I’ve been able to combine technical skills like data analysis and visualization with creative problem-solving and strategic thinking.

What has been your biggest challenge at the University of Arizona, and how have you overcome that challenge?

One of my biggest challenges at the University of Arizona was realizing that the academic path I initially chose was not the right fit for me. I began my college experience as an engineering student, believing it aligned perfectly with my interests and strengths. Over time, I realized that while I enjoyed problem-solving, I was more motivated by work that blended technology with creativity, strategy and human-centered thinking. Coming to terms with that realization, and making the decision to change directions, was difficult, but it ultimately allowed me to pursue a degree that better reflects who I am and how I want to make an impact. Transitioning into InfoSci gave me clarity, confidence and a renewed sense of purpose in my education.
  

What has been your biggest challenge outside of your major, and how have you overcome that challenge?

Outside of academics, one of my biggest challenges has been learning how to determine what is truly worth my time and energy. As someone who is highly involved and motivated, it took experience to recognize that not every opportunity or situation requires the same level of investment. I’ve learned to be more intentional about where I focus my energy, set boundaries when necessary and prioritize work that aligns with my values and long-term goals. This mindset has helped me avoid burnout and show up more fully in the roles and commitments that matter most to me.

What internships and other job experience do you have, and what are your career aspirations?

I have experience working in data analysis, marketing strategy and leadership roles across academic, nonprofit and professional settings. Through internships and project-based work, I’ve analyzed data to inform business decisions, presented insights to executive stakeholders and helped organizations refine their strategies. While my long-term goals continue to evolve as the field and my interests change, I’m drawn to roles at the intersection of technology, strategy and people such as consulting, analytics or organizational development.

Tell us about your student leadership experiences at the U of A.

I have been deeply involved in student leadership throughout my time at the University of Arizona, both within the College of Information Science and across campus. I currently serve as a section leader for the college, where I support undergraduate students in learning core programming and problem-solving skills, lead lab sections and help students build confidence as they navigate technical coursework.

I have also served as president of the Beta Delta chapter of Kappa Alpha Theta, one of the largest chapters nationally with over 400 members. In this role, I led and managed a 28-member executive team; oversaw day-to-day operations, strategic planning and long-term sustainability initiatives; and worked closely with both university administrators and national organizational partners. Leading an organization of this size required navigating complex interpersonal dynamics, setting clear systems and expectations, and making decisions that balanced individual needs with the health of the chapter as a whole. This experience challenged me to grow as a leader and strengthened my skills in communication, conflict resolution and organizational leadership. This is by far one of the most impactful experiences of my college experience and I credit this experience with many of the skills that I have transferred over to my degree program.
  

What are your passions outside of school?

Outside of school, I love working on creative projects and staying involved in sports. I run a small custom hat design business, which has been especially meaningful to grow on my own timeline—it allows me to combine creativity, branding and user experience in a very hands-on way. I’ve also coached club volleyball throughout my time at the University of Arizona with Club Cactus, which has been a full-circle experience for me. Volleyball played a big role in my life growing up, and coaching has given me the opportunity to give back to a community that helped shape who I am today. These passions help me stay grounded and balanced while continuing to build skills outside the classroom.

What does the InfoSci experience mean for you?

The InfoSci experience represents adaptability, creativity and applied learning. It’s about learning how to think critically, communicate effectively and design solutions that work in real-world contexts. InfoSci has given me the flexibility to explore multiple interests while building a strong technical and strategic foundation.

What advice do you have for prospective InfoSci students?

Take advantage of the flexibility of the program and don’t be afraid to explore. InfoSci allows you to shape your degree around your interests, so get involved in projects, leadership and hands-on experiences early. The more you apply what you’re learning, the more confident you’ll become.
  

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