| The course on gamification introduces you to the uses of game design elements (such as online games or apps) in non-game contexts. Gamification is a broad concept, which has been increasingly applied to different sectors and areas, ranging from political communications, the non-profit sector (gamification for advocacy), the business sector, and even the public sector. The rise of gamification as an important tool and strategy raises fundamental questions about the opportunities, challenges and the risks of the increased use of websites, online games and apps for major sectors of society. In this course, you will be introduced to and compare scholarly analyses of gamification across a variety of fields, analyze relevant case studies and best practices of gamified strategies from various social sectors such as business organizations, non-profits, media, and politics, examine common patterns in the development of gamification strategies, and survey potential benefits and disadvantages arising from the use and overuse of gamification principles. |
Course Credits
3