BACHELOR OF ARTS IN INFORMATION SCIENCE & eSOCIETY
Shape the future of digital media, content and culture.
Find out how the BA IS&ES is the right program for you:
WHAT YOU'LL LEARN IN THE BA IS&ES
- Information and communication technologies, tools, programs and solutions, including social media, and the societal implications of their use
- Digital storytelling
- Theories of new media and their impact on online content development, social media, digital marketing and market research
- Program and solution development for online digital environments
- Theories of human behaviors, interactions and biases that underlie digitally mediated communication
- Information-age literacies, including evaluation of information, privacy and security, and information ethics and bias
- Research methods and presentation skills for information science
- Recognition and analysis of ethical and policy concerns raised by new technologies
- Effective communication across cultures and with diverse peoples and groups
"As an aspiring digital content producer, my Information Science and eSociety courses were crucial in providing the tools for a career where creativity meets communication. Thanks to my educational experience at Arizona's College of Information Science, I've never felt more confident that I'm on the right path!"
Brittney Deo, BA in Information Science and eSociety '24
Main Campus
Online Campus
Offered at the University of Arizona's main campus and online, the BA IS&ES is a four-year undergraduate degree requiring 120 units.
Students take a mix of courses from the following categories:
- Foundations and general education courses
- Introductory major courses
- Core major courses
- Research methods and data analysis
- Information Science and eSociety electives
- Engagement course (Digital Engagement)
- Minor or dual major courses
In the U of A BA IS&ES, students are prepared for a wide variety of dynamic jobs across industries. Positions include:
- Business insight and analytics manager
- Content developer / producer
- Digital marketing specialist
- Digital media specialist
- Engagement manager
- Librarian
- Marketing analyst
- Information systems specialist
- Social media specialist
- Strategy manager
- Technology consultant
- Web designer / producer
Are you ready to shape the future of digital social networks and culture?
Learn more about the Bachelor of Arts in Information Science and eSociety by contacting us at infosci-ugrad@arizona.edu or begin your application today: