BACHELOR of Arts in Games & Behavior

Shape the future of games and their role in society.

Find out how the BA GB is the right program for you:

Loading...

In the University of Arizona’s main campus Bachelor of Arts in Games and Behavior (BA GB), you'll study the vast landscape of game design and its social implications.

Not just about gaming, the BA GB delves into the profound impact of gamification on society. Immerse yourself in the fundamentals of multimedia, storytelling and sound technologies, unlocking new realms of creativity without the need for an extensive knowledge in computer programming. Our interdisciplinary curriculum includes courses that dissect individual dynamics like the psychology of simulations and play, as well as those that scrutinize broader societal patterns, setting you up for success in a wide variety of in-demand positions.

* Average salary for games and behavior bachelor's graduates according to PayScale, January 2024, and Built In, June 2024.

WHAT YOU'LL LEARN IN THE BA GB

Game design for an array of purposes and industries
Game development skills utilizing effective, industry-proven approaches, tools, systems, platforms and devices
User needs and rights, including game target user groups, tools and platforms for promoting games, tools for analytics and metrics, play testing and evaluation, monetization, models, quality assurance, monitoring and social media utilization
Research methods and presentation skills for data and information science
Recognition and analysis of ethical and policy concerns raised by new technologies
Effective communication across cultures and with diverse peoples and groups
How to craft effective, ethical solutions for gamification and game design and development challenges

View Curriculum & Courses

"Games are more than just play—they're a window into human behavior. At the College of Information Science, we're not just teaching game design, we're decoding the psychology of gaming and its profound impact on society."
Andrew Kemp-Wilcox, Assistant Professor of Practice

APPLICATION DEADLINES

Fall Semester for First-Year Students: May 1, 2025
Fall Semester for Transfer Students: July 1, 2025
Spring Semester for First-Year Students: November 1, 2024
Spring Semester for Transfer Students: December 2, 2024
Summer Term: May 1, 2025

Applications are currently open.

View All Admissions Deadlines & Information

PROGRAM COST

IN-STATE, ON-CAMPUS TUITION & FEES (Non-guaranteed, 12+ units): $7,234.50 per semester
OUT-OF-STATE & INTERNATIONAL, ON-CAMPUS TUITION & FEES (Non-guaranteed, 12+ units: $20,599.50 per semester

Tuition, fees and other costs subject to change.

View Admissions & Cost Information

CURRICULUM & COURSES

The BA GB is a four-year undergraduate degree requiring 120 units offered at the University of Arizona's main campus.

Students take a mix of courses from the following categories:

Foundations and general education courses
Core major
Games and Behavior major electives
Engagement course (Digital Engagement)
Minor or dual major courses

View Curriculum & Courses

CAREER OUTCOMES

In the U of A BA GB, students are prepared for a wide variety of dynamic jobs across industries. Positions include:

Art director
Concept artist
Consumer insights manager
Game designer / manager
Game tester
Game market research manager
Graphic designer
Marketing specialist
Software quality assurance analyst
User experience designer / manager
Video game designer
Web designer

View Career Outcomes

Are you ready to shape the future of games and their role in society?

Learn more about the Bachelor of Arts in Games and Behavior by contacting us at infosci-ugrad@arizona.edu or begin your application today:

Start Your Application

Bachelor of Arts in Games & Behavior