This course surveys core information sources in business and industry, emphasizing engaging sectors like entertainment and technology. Students will learn to interpret client needs and employ effective information-seeking strategies that reflect real-world scenarios. Assignments simulate practical requests, enabling students to research and report on key areas such as market value, geographic reach, competition, consumer behavior, financial trends, industry disruption, and the legal and regulatory landscape. The course also emphasizes responsible technology use, including AI, and the application of professional ethics in competitive intelligence and other business scenarios.
Course Units
3