Workshop Video and Recap: Christopher Mifsud on 'Marketing Your Game: From One-Sheet to Pitch Deck and Beyond'

Christopher Mifsud, CEO, Play on Words Studio; Consultant, Press Start Leadership

Workshop Video

Workshop Recap

Workshop held April 3, 2025

In this session, attendees break down the journey from an initial one-sheet game concept into a full-fledged pitch deck, and then onward to a polished game design document and comprehensive production plan. Attendees learn how to transform a core idea into a professional, investor-ready presentation that not only conveys the game’s unique selling points but also demonstrates its creative potential and commercial viability. The talk covers the essential elements of a successful pitch deck, strategies for building out the game design document and tips on how to align production plans with business goals and timelines. By the end, participants understand how each step builds on the last, ensuring they have the confidence and tools to take their concept from a spark of inspiration to a fully realized development blueprint.

About Christopher Mifsud

Christopher Mifsud is an accomplished leader in the video game industry, known for his extensive experience in video game design and development. With a career spanning over 25 years, he has led international teams for top-tier digital creative companies and driven the creation of high-profile products for brands such as FOX, Nickelodeon, Disney, Star Wars, Marvel and MTV. He is currently the CEO of Play On Words Studios, a narrative transmedia company based in Malta, as well as a consultant for other video game studios at Press Start Leadership.