BACHELOR OF ARTS IN INFORMATION SCIENCE & eSOCIETY
Shape the future of digital media, content and culture.
Find out how the BA IS&ES is the right program for you:
Offered on campus and online, the University of Arizona’s Bachelor of Arts in Information Science and eSociety (BA IS&ES) prepares you for a transformative future at the intersection of technology and society.
* Average salary for information science and eSociety bachelor's graduates according to PayScale, January 2024.
The BA in Information Science and eSociety through Arizona Online allows you to take your education to the next level from anywhere. With a 100% online learning environment, the online BA offers flexibility, convenience and access to the same high-quality courses and world-class faculty as the on-campus program.
The BA in Information Science and eSociety offered on campus in Tucson, Arizona allows you to experience all that the U of A campus has to offer while immersing yourself in our robust and rewarding curriculum through face-to-face interaction with faculty and fellow students.
Whether online or on campus, in the BA IS&ES you’ll be immersed in an interdisciplinary curriculum that enables you to explore digital media, media theory, digital engagement and storytelling, online behavior, internet studies, social media and social networks, digital life and its impact on human behavior, content creation and more.
Information science and eSociety is an expanding field of study that reflects on issues related to privacy, ethics, information manipulation, digital marketing and the impact of social media and online behavior on daily life—setting you up for a fascinating career at the intersection of social networks and information technology.
"As an aspiring digital content producer, my Information Science and eSociety courses were crucial in providing the tools for a career where creativity meets communication."
Brittney Deo, BA in Information Science and eSociety '24 (Online)
Offered on campus and online, the BA IS&ES is a four-year undergraduate degree requiring 120 units.
Example Courses
- Hacking and Open-Source Culture
- Collaborating in Online Communities
- Social Media Strategies Across Professions
- Digital Storytelling and Culture
- Digital Discourse and Identity
- Theories of New Media
- Digital Commerce
- Disruptive Technologies
- Ethical Issues in Information
- User Interface and Website Design
- Digital Engagement
Career Outlook
In the BA IS&ES, students are prepared for a wide variety of dynamic, in-demand jobs across industries, including business insights and analytics manager, content developer/producer, digital marketing specialist, digital media specialist, engagement manager, librarian, marketing analyst, information systems specialist, social media specialist, strategy manager, technology consultant and web designer/producer.
Are you ready to shape the future of digital social networks and culture?
Learn more about the Bachelor of Arts in Information Science and eSociety by contacting us at infosci-ugrad@arizona.edu or begin your application today: